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Occasion Links

Link to shop-by-occasion collections on your Photo Finale site, with the full reference table of occasion IDs.

Occasions group designs by event or season — Christmas, graduation, baby, and so on. Occasion links are ideal for seasonal marketing: a spring email campaign can point straight at Mother's Day cards.

Replace demo.photofinale.com with your own PF site domain in any of these links. Your site's occasion links are also listed ready-to-copy in myLab under Store Management > Web Links.

The simplest form uses the occasion name in the URL:

https://demo.photofinale.com/shop/occasions/graduation

If an occasion name contains characters that aren't valid in a URL (apostrophes, for example), link by ID instead:

https://demo.photofinale.com/shop/occasions?occasionID=45

Occasion IDs are also used to pre-select an occasion on a direct product link — see Product & Category Links.

Occasion ID reference

OccasionIDOccasionID
Anniversary145New Year's46
Anytime15Pets20
Autumn13Save the Date264
Baby16School28
Birthday19Season's Greetings30
Christmas21Special Events310
Easter37Special Holidays57
Father's Day39Sports35
Fourth of July33Spring40
Graduation41St. Patrick's Day44
Halloween24Summer17
Hanukkah25Thank You53
Instagram255Thanksgiving31
Invitation56Travel32
Kids14Vacation18
Memorial148Valentine's Day27
Mother's Day45Wedding & Engagement23
We've Moved146Winter29

Designs can also be tagged with these categories. They aren't listed on the shop-by-occasion page, but their IDs work the same way in links:

CategoryIDCategoryID
Black and White59Guy Stuff42
Celebrate147Kwanzaa251
Classic Book22Outdoors43
Collage256Party Packs212
College36Prism Borders58
Congrats149Prom252
Family38Recipes214
Teen24

What's Next?

Product & Category Links

Combine an occasion ID with a product link to pre-select designs.

Faceted Product Search Links

Pre-filter the browse experience by occasion, category, or tag.