---
title: Linking into PF
sidebarTitle: Overview
description: >-
  Learn how to generate direct links into your Photo Finale site, including
  product, occasion, coupon, and style-specific URLs for marketing use.
---

> **For AI agents:** the complete documentation index is at [llms.txt](/llms.txt). Append `.md` to any page URL for its markdown version.

Store Management > Web Links

Learn how to generate a list of entry points into your Photo Finale site...perfect for newsletters, Facebook posts, tweets, etc.

## Link to Products & Occasions

1. Link to all products in an occasion ([SITE]/shop/occasions/christmas)
2. Link to a product group ([SITE]/shop/cards)
3. Generate yours: [https://mylab.photofinale.com/StoreManagement/WebLinks](https://mylab.photofinale.com/StoreManagement/WebLinks)

## Link to Specific Products & Occasions

(Added June 2020) You can now create product links that go to a specific category of content. We have added support for an optional “occasionID” parameter in a direct product link, allowing an operator to specify the default category (occasion) of content styles that will be shown. The list of available Occasion IDs can be found here: [Link into your PF site at various points](/store-setup/linking-into-pf/link-into-your-pf-site-at-various-points).

For example: 8×4 Photo Card Mother’s Day  
[https://demo.photofinale.com/shop/cards/photo-cards/8×4-photo-card?pid=913734&occasionID=39](https://demo.photofinale.com/shop/cards/photo-cards/8×4-photo-card?pid=913734&occasionID=39)

## Links with Coupon Codes

1. Linking to coupons:

1. Include your coupon code in the link ([SITE]?coupon=save25)
2. Even nicer, include the code in a link to the product group that the coupon is for: ([SITE]/shop/cards?coupon=save25)
3. Details: [https://www.photofinale.com/linked-coupon-codes/](https://www.photofinale.com/linked-coupon-codes/)

2. Creating coupons:

1. [Coupons and Promos](/store-setup/coupons-and-promos/overview)

## Link Directly to a Style

It is now possible to link directly to a specific style of a particular product, bypassing the Style Selection page for the customer.  The URL format includes both the product’s Database ID as well as the specific Style ID.  To build a URL you can find the desired Style ID by enabling Debug Mode on the site (via the /debugsettings page) and then visit the Style Selection page and the Style IDs will be shown.

**Example**: [https://silverline.photofinale.com/shop?pid=761977&styleID=6120348](https://silverline.photofinale.com/shop?pid=761977&styleID=6120348)