--- title: Linking into PF Web sidebarTitle: Overview description: >- Build direct links into your Photo Finale website for newsletters, social media, and ads — including product, category, occasion, coupon, and faceted search links. --- > **For AI agents:** the complete documentation index is at [llms.txt](/llms.txt). Append `.md` to any page URL for its markdown version. Every page of your Photo Finale website has a stable web address you can link to. That means your newsletters, Facebook posts, Google ads, and in-store signage can drop customers exactly where you want them: on a specific product, a category, a seasonal collection, or the uploader — with a coupon already applied if you like. This section shows you every link format your site supports, organized by what you're trying to do. Every example in this section uses `demo.photofinale.com` as the site domain. Replace it with your own PF site address (or your custom domain) when building your links. ## Start with the Web Links tool You don't have to build links by hand. myLab generates a ready-made list of entry points for your site — including all of your category and occasion links — in [Store Management > Web Links](https://mylab.photofinale.com/StoreManagement/WebLinks). Use that page to copy links directly, and come back to the guides below when you want to customize a link further. ## Pick a link type Send customers to sign-up, checkout, order tracking, the uploader, and other everyday pages. Link to a product category, a specific product, or even a specific design style. Promote seasonal collections like Christmas cards or graduation announcements. Put a coupon code right in the link so it's applied the moment a customer arrives. Link into the browse experience pre-filtered by category, tag, product, or occasion.