---
title: Occasion Links
description: >-
  Link to shop-by-occasion collections on your Photo Finale site, with the
  full reference table of occasion IDs.
---

> **For AI agents:** the complete documentation index is at [llms.txt](/llms.txt). Append `.md` to any page URL for its markdown version.

Occasions group designs by event or season — Christmas, graduation, baby, and so on. Occasion links are ideal for seasonal marketing: a spring email campaign can point straight at Mother's Day cards.

<Tip>
Replace `demo.photofinale.com` with your own PF site domain in any of these links. Your site's occasion links are also listed ready-to-copy in myLab under [Store Management > Web Links](https://mylab.photofinale.com/StoreManagement/WebLinks).
</Tip>

## Link by occasion name

The simplest form uses the occasion name in the URL:

```text
https://demo.photofinale.com/shop/occasions/graduation
```

## Link by occasion ID

If an occasion name contains characters that aren't valid in a URL (apostrophes, for example), link by ID instead:

```text
https://demo.photofinale.com/shop/occasions?occasionID=45
```

Occasion IDs are also used to pre-select an occasion on a direct product link — see [Product & Category Links](/pf-website/linking-into-pf-web/product-and-category-links).

## Occasion ID reference

| Occasion | ID | Occasion | ID |
|:---------|:---|:---------|:---|
| Anniversary | 145 | New Year's | 46 |
| Anytime | 15 | Pets | 20 |
| Autumn | 13 | Save the Date | 264 |
| Baby | 16 | School | 28 |
| Birthday | 19 | Season's Greetings | 30 |
| Christmas | 21 | Special Events | 310 |
| Easter | 37 | Special Holidays | 57 |
| Father's Day | 39 | Sports | 35 |
| Fourth of July | 33 | Spring | 40 |
| Graduation | 41 | St. Patrick's Day | 44 |
| Halloween | 24 | Summer | 17 |
| Hanukkah | 25 | Thank You | 53 |
| Instagram | 255 | Thanksgiving | 31 |
| Invitation | 56 | Travel | 32 |
| Kids | 14 | Vacation | 18 |
| Memorial | 148 | Valentine's Day | 27 |
| Mother's Day | 45 | Wedding & Engagement | 23 |
| We've Moved | 146 | Winter | 29 |

<Accordion title="Additional content categories (not shown as occasions)">
  Designs can also be tagged with these categories. They aren't listed on the shop-by-occasion page, but their IDs work the same way in links:

  | Category | ID | Category | ID |
  |:---------|:---|:---------|:---|
  | Black and White | 59 | Guy Stuff | 42 |
  | Celebrate | 147 | Kwanzaa | 251 |
  | Classic Book | 22 | Outdoors | 43 |
  | Collage | 256 | Party Packs | 212 |
  | College | 36 | Prism Borders | 58 |
  | Congrats | 149 | Prom | 252 |
  | Family | 38 | Recipes | 214 |
  | Teen | 24 | | |
</Accordion>

## What's Next?

<Columns cols={2}>
  <Card title="Product & Category Links" icon="tags" href="/pf-website/linking-into-pf-web/product-and-category-links">
    Combine an occasion ID with a product link to pre-select designs.
  </Card>
  <Card title="Faceted Product Search Links" icon="filter" href="/pf-website/linking-into-pf-web/faceted-product-search-links">
    Pre-filter the browse experience by occasion, category, or tag.
  </Card>
</Columns>